From the opening ceremony today in Mexico, to the final in USA on the 19 July – Emirates will screen every match of the FIFA World Cup 26™ onboard its flights, via its dedicated live sports channel – Sport 24 on ice. Onboard Experience - Every Match Live: From the opening ceremony in Mexico to the final in the USA on 19 July 2026, all games will be screened via Sport 24 on ice. - Immersive Viewing: Passengers can catch goals, celebrations, and defining moments at 40,000 feet, ensuring no one misses the action. - Match Schedule Access: The full broadcast schedule is published in the June edition of ice magazine, helping travelers plan their journeys around the tournament. Beyond the Aircraft - Lounges in Dubai: Matches will also be shown in Emirates Lounges where possible, extending the World Cup atmosphere on the ground. Other Live Sports on ice - NBA Finals: 4–20 June - Canada Sail Grand Prix: 20–21 June (Halifax Harbour) - Formula 1® Belgian Grand Prix: 19 July - Formula 1® Hungarian Grand Prix: 26 July Why It Matters This initiative highlights Emirates’ strategy of blending luxury travel with global cultural moments. By offering live sports, the airline strengthens its brand as more than just a carrier — it becomes a lifestyle connector for fans worldwide. It’s a clever move: football unites people across borders, and Emirates is positioning itself as the airline that keeps fans connected to the world’s biggest stage even mid‑flight.
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