A shared ten-year journey: Switzerland men’s soccer squad takes off with SWISS for its 2026 North American adventure

SWISS and the Swiss Football Association have been teamed up for ten years now. Both partners bring people together all over the world, and both are a byword for team spirit and unforgettable emotion. The Switzerland men’s soccer team will be aiming to create precisely such moments in North America this summer. And their adventure begins today – Tuesday 2 June – when they depart from Zurich for Los Angeles on SWISS flight LX 40.

Partnership Milestone
- SWISS has been the official airline of the SFA since July 2016, supporting national soccer teams with reliable travel.
- The collaboration celebrates ten years this summer, symbolizing shared values of teamwork, reliability, and passion.

Anniversary Celebration
- Before departure, SWISS presented the SFA with an engraved aircraft cabin window, while receiving a signed football from the national team.
- Onboard flight LX 40 to Los Angeles, every passenger received a Swiss soccer team jersey, creating a memorable send-off.

Leadership Voices
- Heike Birlenbach (SWISS CCO): “We’ve been supporting Swiss soccer for ten years… united by teamwork, reliability, and ambition.”
- Robert Breiter (SFA Secretary General): Highlighted the importance of SWISS as a strong partner for international competitions.

Wider Sports Commitment
- Beyond soccer, SWISS is also the official airline partner for Swiss Ice Hockey Federation, Swiss Athletics, Swiss Olympic, Swiss Paralympic, and Swiss Ski.
- The airline supports major events like the Lauberhorn Ski Races and Weltklasse Zürich athletics meet.

This milestone shows how SWISS uses sports partnerships to connect national pride with global travel experiences, blending emotion with reliability.