FIFA World Cup 2026™ Hospitality Sales Program Sets Records, Sees Strong Momentum Ahead of Tournament

On Location, the Official Hospitality Provider for the FIFA World Cup 2026™, today announced continued strong sales for the FIFA World Cup Official Hospitality Program, as momentum builds heading into the tournament.

Record-Breaking Sales
- On Location, the Official Hospitality Provider, has registered more than double the revenue of any previous FIFA World Cup program.
- Over half a million packages allocated, making this the largest hospitality program in World Cup history.
- Sales surpassed total hospitality revenues of Qatar 2022 by June 2025, a full year before the 2026 tournament.
- Hospitality packages already exceeded the 2014 Brazil World Cup, previously the most attended edition from a hospitality perspective.

Global Reach
- Packages sold to fans in 125+ countries and all 50 U.S. states.
- Strong demand from both corporate clients and private guests (private clients account for ~50% of packages).

Leadership Insights
- Paul Caine, President, On Location: Demand is “exceeding our most ambitious projections,” with momentum expected to continue throughout the tournament.
- Heimo Schirgi, COO – FIFA World Cup: Called the response “extraordinary,” noting record-breaking demand and unprecedented hospitality revenue.

Hospitality Experiences
- Range of options from the FIFA Pavilion’s outdoor atmosphere to the immersive Pitchside Lounge.
- Platinum Access tier offers add-ons like local excursions and private transportation.
- Designed to deliver world-class service, prime access, and unforgettable experiences across Canada, Mexico, and the U.S.

Big Picture
The FIFA World Cup 2026™ is already setting new benchmarks in sports hospitality, reflecting both the scale of the expanded 48-team tournament and the growing appetite for premium, immersive fan experiences.