Experience Roland-Garros like a number One thanks to ALL Accor

Ever dreamed of sleeping in a suite inspired by the legendary clay court? Or being pampered with VIP access to Roland-Garros? Perhaps even feeling the thrill of watching the live broadcast of the final from the other side of the world? These are just some of the exclusive experiences offered by ALL Accor - the booking platform and loyalty programme of the Accor Group - to celebrate Roland-Garros, from May 18th to June 7th.

Experience Highlights
- Exclusive Access: ALL – Accor Live Limitless members can enjoy premium hospitality packages during Roland‑Garros, including reserved seating and behind‑the‑scenes experiences.
- Immersive Perks: Opportunities to meet tennis legends, attend practice sessions, and enjoy curated food & beverage experiences at the tournament.
- Lifestyle Integration: Beyond tennis, ALL members can redeem points for cultural and lifestyle experiences in Paris during the event.

Strategic Angle
- Reinforces Accor’s positioning as more than a hotel group — ALL is marketed as a lifestyle loyalty program that connects travel, sports, and entertainment.
- Builds on Accor’s long‑standing partnership with Roland‑Garros, giving members “money‑can’t‑buy” experiences that deepen brand loyalty.

Brand Message
Accor frames this initiative as a way for members to “experience Roland‑Garros like a number one,” emphasizing exclusivity, personalization, and the blending of hospitality with world‑class sport.

This is part of a broader trend where hotel loyalty programs are evolving into lifestyle platforms, offering access to concerts, sporting events, and cultural experiences — not just free nights.