The Standard, Brussels Joins World of Hyatt, Expanding The Standard’s Global Loyalty Offering

Hyatt Hotels Corporation announced that The Standard, Brussels has officially joined World of Hyatt, marking the brand’s first Hyatt property in Belgium and expanding The Standard’s global loyalty offering.

Key Highlights
- Integration: Nearly the full Standard portfolio is now part of World of Hyatt, allowing members to earn and redeem points across the brand’s culturally driven hotels.
- Hotel Identity: The Standard, Brussels embodies bold design, vibrant social spaces, and cultural programming rooted in the city’s creative scene.
- Member Benefits: Guests can access elite perks such as room upgrades, milestone rewards, and exclusive experiences.

Launch Experiences
To celebrate, two limited‑time World of Hyatt FIND experiences will be available for bidding with points (May 8–20, 2026):

1. Stay in Brussels, Shop Antwerp: A Belgian Fashion Escape
- Two‑night stay at The Standard, Brussels
- Curated Antwerp fashion tour, private shopping session, $5,000 designer credit
- 200,000 American Airlines AAdvantage® bonus miles
- Starting bid: 10,000 points

2. City to Coast: The Ultimate Standard Europe Itinerary
- Six‑night trip across Brussels, London, and Ibiza
- Suite stays, curated dining, first‑class train travel, flight from London to Ibiza
- 300,000 AAdvantage® bonus miles
- Starting bid: 10,000 points

This milestone strengthens Hyatt’s Lifestyle Portfolio and expands The Standard’s reach within Europe, offering loyalty members new ways to connect with the brand’s distinctive blend of design, nightlife, and cultural immersion.