Etihad Airways Announces The Destination Collection and LANEIGE Skincare Collaboration in Business

Etihad Airways is rolling out 14 new collectible Business Class amenity kits this summer, each inspired by a city in its global network. The designs celebrate destinations like Abu Dhabi, Krabi, Mumbai, Lisbon, Addis Ababa, Calgary, and Atlanta. Each kit is embossed with the city name and coordinates, and features unique artwork and numbering to encourage collectability.

Design & Heritage
- Created fully in-house by Etihad’s design team.
- Builds on the success of Etihad’s collectible Finjans in First Class.
- Abu Dhabi Edition (#1) pays tribute to Emirati heritage, featuring the Zayed National Museum.

LANEIGE Collaboration
Etihad has partnered with LANEIGE, making it the first airline to offer the K‑beauty brand onboard. Business Class guests will receive:
- Water Sleeping Mask (hydration boost with hyaluronic acid & squalane)
- Lip Sleeping Mask (Berry Fruit Complex + Shea Butter)
- Hand Cream (deep moisture for travel-stressed skin)

Wellbeing Focus
This collaboration is part of Etihad’s Wellbeing initiative, which also includes innovations like the Quiet Cabin and wellness-oriented inflight experiences. The goal is to help guests arrive refreshed, radiant, and hydrated.

Leadership Voices
- Arik De (Etihad CCO) emphasized thoughtful design and elevated guest experience.
- PilKyung Choi (LANEIGE Brand President) highlighted the milestone of bringing Korean skincare science into the flight environment.

This move positions Etihad alongside other premium carriers that use luxury collaborations to differentiate their Business and First Class offerings. Emirates partners with Bulgari, Qatar Airways with Diptyque, and now Etihad with LANEIGE — but Etihad’s collectible design angle adds a unique twist.