EaseMyTrip Observed Double-Digit Growth in Airport Service Adoption; Duty-Free and Meet and Greet Emerge as Key Preferences

EaseMyTrip, one of India’s leading online travel-tech platforms, has unveiled key consumer insights highlighting how Indian travellers are increasingly prioritising convenience, personalisation, seamless airport experiences, and more efficient use of time during their journeys.

Key Growth Insights
- Double-digit growth in airport service adoption, showing travelers’ shift toward convenience and productivity.
- Duty-Free shopping (via Adani Digital Labs partnership) is gaining strong traction:
- 60% liquor purchases
- 30% perfumes
- 10% chocolates/others
- Meet & Greet services are expanding rapidly:
- Delhi leads usage, followed by Mumbai and Bengaluru.
- Senior citizens remain core users, but adoption is rising among 25–30 year-olds, signaling a generational shift toward premium, seamless travel.

Duty-Free Service Features
- Browse and purchase online up to 30 days before departure or as late as 1 hour prior.
- Available at major airports: Mumbai, Ahmedabad, Jaipur, Lucknow, Amritsar, Mangaluru, Thiruvananthapuram.
- Designed to eliminate queues and streamline airport shopping.

Strategic Direction
- EaseMyTrip is building a full-stack travel ecosystem beyond bookings:
- Ancillary services: visa assistance, insurance, airport services, curated experiences.
- AI-led conversational interfaces to simplify planning.
- Focus remains on customer-centric innovation and integrated travel journeys.

This shows how Indian travelers are increasingly valuing time efficiency and personalization at airports, not just the flight itself.