IHG Hotels and Resorts Expands Reward Offering In Germany Through PAYBACK Partnership

IHG Hotels & Resorts has just announced a major loyalty expansion in Germany through a partnership with PAYBACK, one of the country’s largest consumer rewards programs.

Key Highlights
- 35 million PAYBACK members now have the option to earn rewards when staying at IHG’s 7,000+ hotels worldwide.
- Guests can choose to earn either IHG One Rewards points or PAYBACK points directly via the IHG app or website.
- PAYBACK points can be redeemed across a wide network of retail, grocery, and lifestyle partners, extending value beyond travel.
- The partnership strengthens IHG’s footprint in Germany, where it already operates 190 hotels with 52 more in development.

Strategic Benefits
- For IHG: boosts visibility in Germany, enhances customer engagement, and supports owners with stronger booking incentives.
- For PAYBACK: adds a global hospitality partner to its 700-brand ecosystem, enriching travel offerings and enabling personalized campaigns.

Leadership Voices
- Mario Maxeiner (IHG): emphasized the partnership’s role in engaging German travelers in a more personalized way.
- Dominik Dommick (PAYBACK): highlighted how IHG’s global brands — from InterContinental to Holiday Inn — complement PAYBACK’s platform and strengthen customer acquisition.

This collaboration is a smart move: it ties everyday consumer rewards directly to hotel stays, making loyalty more relevant to German travelers and giving IHG a competitive edge in Europe’s crowded hospitality market.