Indian Railways has formulated Non-Fare Revenue (NFR) policies to earn non-fare revenue through advertisement and branding

Indian Railways has laid out a comprehensive Non-Fare Revenue (NFR) framework to diversify earnings beyond passenger and freight fares, with a strong focus on advertising and branding.

Out-of-Home (OOH) Advertising:
Opportunities in circulating areas of stations for billboards, posters, and branding.

Rail Display Network (RDN):
Digital advertising through screens and display systems inside stations and circulating areas.

Mobile Assets:
Branding on trains and coaches (both interiors and exteriors) under existing guidelines.

Revenue & Process
- Revenue from advertising is categorized under Sundry Revenue and reported in the Annual Statistical Statement.
- Contracts are awarded via e-auction on the Indian Railways E-Procurement System (IREPS).
- Advertisers must comply with eligibility criteria in the Commercial Earnings & NFR policy and Special Conditions of Contract.

🚫 Restrictions on Advertisements
Certain categories are strictly prohibited:
- Alcoholic drinks
- Erotic background scenes
- Competitive ads from other transport modes
- Private insurance policies against railway accidents
- Cigarettes, bidis, and tobacco products

Violations trigger immediate corrective action.

Oversight
- Every advertising plan for trains requires prior approval from the Divisional Authority.
- Agencies retain brand selection rights but must comply with Central/State laws.

This initiative reflects Railways’ push to modernize stations and trains as commercial spaces, while balancing revenue generation with social responsibility.