‘Blue Sky’ Reaches New Altitude: JetBlue and United Begin Offering Sales Across Both Airlines

JetBlue and United Airlines announced the roll out of the next major customer benefit from their Blue Sky collaboration: beginning this week, travelers can start to purchase eligible itineraries operated by either airline directly on JetBlue.com, United.com and each airline’s mobile app.

Sales Integration:
Customers can now book flights operated by either airline directly on JetBlue.com, United.com, or their mobile apps.

Payment Flexibility:
Bookings can be made with cash, points, or miles — TrueBlue® points on JetBlue channels or MileagePlus® miles on United channels.

Expanded Options:
Flight searches on either airline’s platform will now show itineraries from both carriers, making planning more seamless.

Vacation Packages:
United flights are now available through JetBlue Vacations (Flight + Hotel), with cruise packages coming soon.

Benefits for Travelers
- Access JetBlue’s leisure-focused network and United’s global footprint in one place.
- More transparency in loyalty redemption value.
- Bucket-list destinations (Japan, Brazil, Italy, Greece, etc.) now accessible to JetBlue Vacations customers via United’s network.

What’s Coming Next
- Reciprocal perks (spring 2026): priority boarding, preferred seating, extra legroom, same-day changes, and standby.
- MileagePlus Travel → Paisly (later in 2026): expanded booking for hotels, rental cars, cruises, and insurance.
- United’s JFK growth: JetBlue will provide United access to slots for up to seven daily roundtrips at JFK’s new Terminal 6 (expected 2027).

Leadership Voices
- Andrew Nocella (United EVP & CCO): Blue Sky gives customers more choice and flexibility with cash, miles, or points.
- Marty St. George (JetBlue President): Collaboration expands loyalty earning/redemption and opens exciting destinations worldwide.

Takeaway
This marks a major milestone in the Blue Sky partnership: moving beyond loyalty integration into full sales collaboration, giving travelers more freedom, flexibility, and access to both airlines’ strengths.