FITUR 2026 Closes with a Strong Boost to Global Tourism, Reaffirming Its International Leadership

The International Tourism Trade Fair, organised by IFEMA MADRID, has closed its doors with a positive outcome, reaffirming its strong convening power by slightly surpassing 255,000 visitors over its five days.

Global Impact
- Dates: 21–25 January 2026, Madrid
- Attendance: Over 255,000 visitors across five days
- Professional visitors: 155,000 (12% increase in international attendance)
- General public: 100,000 over the weekend
- Exhibitors: More than 10,000 companies from 161 countries, including 111 countries with official representation and 967 main exhibitors.
- Economic impact: Generated €505 million for Madrid and supported 3,753 jobs.

Institutional Support
- Inaugurated by Their Majesties the King and Queen of Spain.
- Attended by 70+ institutional delegations including ministers, regional presidents, and global tourism leaders.
- Reinforced FITUR’s role as a strategic global forum for dialogue, cooperation, and tourism development.

Knowledge & Innovation
- Knowledge Hub: 8 auditoriums, 10 conference programs, 200+ sessions, 250+ speakers.
- Specialized sections included:
- FITUR 4all (accessible tourism)
- FITUR Cruises (sustainable blue tourism)
- FITUR Experience, Lingua, LGTB+ (new growth segments)
- FITUR Screen, Sports, Talent, TechY (culture, sport, talent, technology)
- FITUR Woman (female leadership in tourism)
- FITUR Know-How & Export (Spanish expertise abroad).

Partner Country
- Mexico was the Partner Country for 2026, showcasing a wide-ranging tourism and cultural presence.
- FITUR 2027 will feature Puerto Rico as Partner Country.

Significance
FITUR 2026 reaffirmed its international leadership by:
- Driving global tourism recovery and growth.
- Strengthening Madrid’s position as a world tourism capital.
- Offering a future-focused tourism agenda that emphasizes inclusivity, sustainability, and innovation.