FITUR SCREEN points at the broadcasting and production activity as a strategic ally for the tourism sector

FITUR Screen brings together destinations and industry professionals to discuss the impact of film shoots and screen tourism on local regions.

Strategic Role of Broadcasting & Production
- FITUR Screen, organized by FITUR and the Spain Film Commission, highlighted how film shoots and screen tourism are becoming powerful tools for promoting destinations.
- The event positioned the audiovisual industry as a strategic ally for tourism, driving investment, innovation, and cultural exchange.

Awards & Recognition
- Honorary Ambassador Award: Presented to Enrique Cerezo, President of EGEDA, for his role in positioning Spain as a global filming destination.
- Best Production: Romería by Carla Simón, recognized for its use of Spanish locations.
- Best Screen Tourism Experience: La Gran Ruta de Cine por Andalucía by Andalucía Film Commission.
- SFC Global Visionaries Awards: Given to Yash Raj Films (India) and Atrece Creaciones (Spain), underscoring international cooperation in audiovisual tourism.

Impact on Destinations
- Atapuerca: Saw a 25% rise in visits after the filming of La huella del mal.
- Vigo: Audiovisual productions generated an estimated €5 million economic impact.
- Rías Baixas: Productions boosted destination visibility and diversified tourism offerings.

Key Takeaways
- Screen tourism is not just about showcasing landscapes—it’s about economic growth, cultural promotion, and sustainable tourism development.
- Destinations like Illes Balears, Comunitat Valenciana, Galicia, Euskadi, Castilla y León, Brazil, Mexico, and India shared strategies to become more film-friendly.
- New initiatives include the Experiencias Program (Spain Film Commission) and consulting services for sustainable screen tourism experiences.

In essence, FITUR Screen 2026 reinforced that cinema and television are powerful catalysts for tourism, creating lasting connections between culture, economy, and travel.