FITUR 2026 opens its doors to travellers over the weekend
The 46th edition of FITUR, held in Madrid from 21–25 January 2026, has opened its doors to the general public on Saturday 24 and Sunday 25 January after three successful business-focused days. Key Highlights - Global Showcase: Participation from 161 countries, including 111 with official representation, offering visitors a chance to explore diverse destinations. - Partner Country – Mexico: Special cultural and gastronomic programming highlighting Mexico’s tourism richness. - Cultural Immersion: Musical performances, regional dances, craft workshops, gastronomic tastings, competitions, and prize draws. Experiential Activities: - Replica of the Grand Egyptian Museum between Halls 2 and 4. - 16th Minube Travellers’ Gathering in Hall 10, featuring Nico Abad and Kandy García (“the backpacking granny”). - FITUR Free Tours led by Civitatis. - FITUR Cruises Gymkhana for interactive fun. Why It Matters This weekend opening transforms FITUR into a celebration of global tourism, connecting destinations, companies, and travellers directly. It strengthens FITUR’s role as both a professional hub and a vibrant public festival of travel.
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