Puerto Rico, next partner country for FITUR 2027

Puerto Rico will take centre stage at the International Tourism Fair in 2027 as Partner Country, as announced today at the country’s stand by Daniel Martínez, Executive Vice President of IFEMA MADRID, and Jennifer González Colón, Governor of Puerto Rico.

Designation:
Puerto Rico has been named the Partner Country for FITUR 2027, the International Tourism Trade Fair held annually in Madrid, Spain.

Significance:
- FITUR is one of the world’s largest tourism fairs, attracting global travel professionals, governments, and investors.
- The Partner Country status gives Puerto Rico a central role in showcasing its tourism offerings, culture, and investment opportunities.

Strategic Goals:
- Strengthen Puerto Rico’s visibility in the European and international tourism markets.
- Highlight its diverse attractions: Caribbean beaches, eco‑tourism, gastronomy, music, and cultural heritage.
- Position Puerto Rico as a hub for sustainable tourism and innovation in the Caribbean.

Impact:
- Boosts Puerto Rico’s global brand recognition.
- Opens new avenues for partnerships with airlines, hospitality groups, and tour operators.
- Supports economic growth through increased tourism inflows.

This move places Puerto Rico at the center of global tourism conversations in 2027, much like how past FITUR partner countries (e.g., Dominican Republic, Guatemala, South Korea) leveraged the platform to elevate their international profile.