Agoda and WWF Extend Conservation Partnership with Fifth Edition of Eco Deals Program and New Five-Year MoU

The 2026 edition of Eco Deals offers accommodation partners enhanced visibility while continuing to support the protection of wildlife and conservation of critical habitats in Asia.

Partnership Expansion
- Agoda and the World Wide Fund for Nature (WWF) have launched the fifth edition of Eco Deals, marking five years of collaboration.
- A new five-year Memorandum of Understanding (MoU) has been signed to strengthen conservation efforts and sustainable tourism across Asia.

Funding Commitment
- The 2026 Eco Deals program commits US$1.5 million, the highest funding to date.
- Conservation efforts will span 10 markets across Asia, supporting wildlife protection and habitat conservation.

Program Details
- Launch Date: 19 January 2026
- Traveler Benefits:
- Up to 20% discounts during the launch campaign.
- Year-round savings of up to 15% until 18 December 2026.
- Hotel Partners: Nearly 10,000 properties participated in 2025, with growth of over 45% year-on-year.
- Eco Deals Badge: Hotels receive recognition and marketing support, signaling their commitment to conservation.

Conservation Impact
- Since 2022, Eco Deals has raised US$2.89 million for projects such as:
- Protecting the Malayan tiger in Malaysia.
- Safeguarding Asian elephants in Thailand.
- Conserving whale sharks in the Philippines.
- These efforts contribute to the Kunming-Montreal Global Biodiversity Framework ‘30×30’ goal — protecting 30% of the world’s land and oceans by 2030.

Leadership Voices
- Andrew Smith, SVP Supply, Agoda: Eco Deals helps hotels connect with sustainability-minded travelers while contributing to meaningful conservation.
- Hsieh Fu Hua, Chairman, WWF-Singapore: The program shows how tourism can actively contribute to nature-positive outcomes.

This initiative demonstrates how travel platforms and conservation organizations can align business with biodiversity goals, making tourism a driver of positive environmental change.