Air France introduces French Bloom onboard its La Première cabin

For the first time, Air France is offering guests traveling in its La Première cabin, an alcohol-free sparkling rosé wine by the brand French Bloom. Selected by Xavier Thuizat, Meilleur Sommelier de France in 2022 and Air France’s head sommelier, this new festive and wholesome product complements the selection of alcohol-free beverages available on board.

Key Update
- For the first time, Air France is offering French Bloom, an alcohol-free sparkling rosé wine, to guests in its La Première cabin.
- Selected by Xavier Thuizat, Meilleur Sommelier de France 2022 and Air France’s head sommelier, this addition expands the airline’s premium alcohol-free beverage options.

About French Bloom
- Founded in 2019 by Constance Jablonsi, Maggie Frerejean-Taittinger, and Rodolphe Frerejean-Taittinger.
- Certified organic, 0.0% alcohol, made from Chardonnay and Pinot Noir grapes.
- Contains no colorants, preservatives, sulfites, or added sugars.
- Recognized as the World’s Best Alcohol-Free Sparkling for three consecutive years.
- Present in over 60 countries, with a strategic partnership formed with Moët Hennessy in 2024.

Passenger Experience
- Described as having complex notes of pomegranate and verbena, with elegant bubbles and red fruit flavors.
- Can be enjoyed as an aperitif or during meals, offering a refined alternative for travelers who prefer alcohol-free options.
- Complements Air France’s curated selection of wines, champagnes, spirits, beers, and cocktails (both alcoholic and alcohol-free).

Routes
- This winter, La Première cabin is available on flights from Paris-Charles de Gaulle to destinations including Abidjan, Dubai, Los Angeles, Miami, New York-JFK, San Francisco, São Paulo, Singapore, Tel Aviv, Tokyo-Haneda, and Washington, D.C..

This move reflects Air France’s commitment to luxury, inclusivity, and modern gastronomy, ensuring even non-drinkers can celebrate the “French art of travel” in style.