flydubai adopts Amperity platform to enhance customer data management

flydubai, the Dubai-based carrier, has partnered with Amperity, the leading AI-powered customer data cloud, as part of its ongoing transformation journey, reinforcing its commitment to driving innovation and investing in enhancing its customer experience.

Partnership Overview
- Date: 12 January 2026
- Collaboration: flydubai teams up with Amperity, an AI-powered customer data cloud.
- Goal: To unify customer data across operations and deliver smarter, personalized travel experiences.

Why Amperity?
- Airline customer data is complex: multiple booking systems, third-party agencies, and inconsistent identifiers.
- Amperity’s AI-driven identity resolution and airline-specific data model can handle this complexity in real time.
- Enables flydubai to connect traveller insights instantly across communications, check-in, in-flight recognition, customer service, and marketing.

Benefits for Passengers
- More relevant offers and timely communications.
- Personalized engagement at every touchpoint — from booking to boarding.
- Supports flydubai’s transition to a Modern Airline Retailing ecosystem (Offer-Order model).

flydubai Snapshot
- Network: 135+ destinations in 58 countries.
- Fleet: 97 Boeing 737 aircraft (NG 800, MAX 8, MAX 9).
- Passengers: 120 million carried since 2009.
- Focus: Expanding underserved markets and enhancing connectivity across Africa, Asia, Europe, and the Middle East.

Leadership Insight
Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer, emphasized that the partnership will help flydubai gain a deeper understanding of customer preferences and behaviors, while maintaining strict compliance with Dubai Electronic Security Centre’s ISR framework for data security.

This move positions flydubai among the new generation of airlines redefining customer-centric travel by blending AI, data, and personalization.