The next travel influencer isn't a person, It's a conversation

That line — “The next travel influencer isn't a person… It's a conversation” — is the bold thesis of Sabre’s latest whitepaper, which explores how agentic AI and conversational commerce are reshaping the travel industry.

What It Means
Sabre argues that travel discovery and booking are shifting from static websites to dynamic, AI-powered conversations. Instead of scrolling through endless options, travelers will co-create their journeys in real time with intelligent agents — through chat, voice, or other conversational interfaces.

Key Insights from the Whitepaper
- From Inspiration to Action:
Social media sparks wanderlust, but agentic AI converts it into bookings by collapsing the gap between desire and delivery.

- AI as the New UI:
Travel won’t just be sold on apps — it’ll be co-designed in chat windows and voice assistants.

- Trust Is the New Currency:
As AI becomes central to travel retailing, transparency and governance will define industry leaders.

- True Demand Creation:
Over half of travelers using agentic AI discover options they wouldn’t have found otherwise — expanding the market, not just shifting share.

Sabre’s platform, SabreMosaic™, built on Google’s Vertex AI and Gemini, powers this transformation with curated travel data and explainable, secure outputs.

This marks a generational leap in travel tech — where every traveler becomes their own influencer, and every conversation becomes a storefront.