Jikayi Village in China, was officially recognized as a 'Best Tourism Village' by United Nations Tourism

Jikayi Village in Danba County, Garzê Prefecture, Sichuan Province, China, was officially recognized as a "Best Tourism Village" by United Nations Tourism on October 17, 2025. Here's what makes it truly exceptional:

Ecological Harmony and Sustainability
- Located within the Moerduo Mountain Provincial Nature Reserve and near the Giant Panda Habitat World Heritage Site.
- Known for stunning natural phenomena like sea-of-clouds and sunrise vistas.
- Promoted as a "natural oxygen bar" with eco-tourism programs under the "Forest+" theme.
- Attracted over 330,000 visitors from 20+ countries in the first nine months of 2025, generating 364 million RMB in tourism revenue.

Year-Round Tourism Innovation
- Developed seasonal tourism themes: spring flower viewing, summer retreats, autumn beauty pageants, and winter sunbathing.
- Winter tourism rose from under 10% to 22% in three years; B&B occupancy rates in winter exceed 30%.
- Over 90% of the village’s 92 households are involved in tourism, with many residents becoming B&B owners, influencers, and photographers.

Cultural Richness and Heritage
- A cradle of Jiarong Tibetan and Dongnü cultures, emphasizing feminine veneration.
- Preserves traditional crafts like Tibetan tower-building, black pottery, and Jiarong embroidery.
- Offers immersive cultural experiences like “A Day in the Life of the Dongnü Queen,” blending role-play with heritage.
- Local products like pepper coffee have reached domestic and international markets.

Jikayi Village exemplifies how ecological preservation, cultural pride, and innovative tourism can transform a remote mountain community into a global destination.