EaseMyTrip to Oversee Pilgrimage Travel under Mukh Mantri Tirth Yatra Yojana, Punjab
EaseMyTrip has secured a major government contract under the Mukh Mantri Tirth Yatra Yojana, a faith tourism initiative launched by the Punjab Government. The company will oversee and manage pilgrimage travel for over 2 lakh devotees from the Bathinda cluster to Amritsar over the next 12 months. Program Highlights - Inauguration: The initiative was officially launched by Punjab Chief Minister Bhagwant Mann in Dhuri, his constituency. - Scope: Pilgrims from all Bathinda constituencies will be transported to religious sites in Amritsar, including the Golden Temple. - Execution Partner: EaseMyTrip will operate the program through its dedicated pilgrimage vertical, EasyDarshan. Travel Experience & Impact - The program aims to provide a comfortable, safe, and well-coordinated travel experience for devotees. - It reflects a broader effort to preserve cultural heritage and promote inclusive development through organized faith-based tourism. Leadership Commentary Rikant Pittie, CEO and Co-Founder of EaseMyTrip, emphasized that the initiative is more than travel—it’s about connecting communities and honoring spiritual identity through technology-enabled logistics. This partnership reinforces EaseMyTrip’s growing role in government-backed social welfare and cultural programs, leveraging its tech-driven travel management capabilities.
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