Agoda: South Korean Travelers Drive Travel Interest to Central Java
Agoda reports a surge in travel interest to Central Java—especially Yogyakarta and Surakarta—driven by South Korean travelers, coinciding with the upcoming Wonderful Indonesia Wellness Festival in November 2025. Here are the key highlights: - Over 11x increase in accommodation searches from South Korea for the festival period - Festival includes: - Jogja Cultural Wellness Festival (JCWF) in Yogyakarta - Royal Surakarta Wellness Festival (RSWF) in Surakarta - Focus on Javanese wellness traditions blended with modern practices - Global appeal: 15% rise in international searches to Yogyakarta, 119% to Surakarta - Top markets: South Korea (1121% growth), Malaysia, Singapore, Thailand (221%), and Japan (16%) - Indonesia ranks among the top six wellness economies in Asia Pacific, with the third-highest growth according to the Global Wellness Institute Agoda’s Senior Country Director for Indonesia, Gede Gunawan, emphasized the country’s vast wellness tourism potential beyond Bali, with Agoda supporting travelers through its platform offering over 6 million accommodations, 130,000 flight routes, and 300,000 activities.
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