Agoda and Saudi Tourism Authority partner to boost inbound tourism from Asia
Agoda and the Saudi Tourism Authority (STA) have joined forces in a long-term strategic partnership aimed at boosting inbound tourism from Asia to Saudi Arabia. Campaign Overview: Spectacular Saudi - Launch Platform: Announced at WiT Singapore - Duration: Runs until 28 February 2026 - Target Markets: 11 key Asian countries including India, China, Japan, Indonesia, Malaysia, Thailand, Singapore, Pakistan, Bangladesh, South Korea, and Australia Marketing Strategy - Agoda’s Media Solutions: STA will use Agoda’s digital platforms and external channels to reach active travelers - Immersive Storytelling: Curated cultural experiences and exclusive offers to showcase Saudi’s rich heritage - Dedicated Landing Pages: Highlighting hidden gems and iconic destinations across the Kingdom Long-Term Vision - Partnership Duration: Through 2029 - Hotel Promotion: Saudi hotels will benefit from premium positioning and increased visibility on Agoda - Booking Incentives: Additional discounts on selected accommodations to drive conversions This collaboration reflects Saudi Arabia’s broader tourism strategy to position itself as a top destination for Asian travelers, leveraging Agoda’s vast network of over 6 million properties and its expertise in digital travel engagement.
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