Agoda and Premier Inn Partner to Capture Rising Asian Traveler Interest in UK and Europe

Agoda and Premier Inn have announced a strategic partnership aimed at tapping into the growing interest among Asian travelers in visiting the UK, Germany, and Ireland.

Partnership Highlights
- Premier Inn’s 900+ properties across the UK, Germany, and Ireland are now available on Agoda’s platform.
- The collaboration is designed to offer greater choice and value to Agoda’s customer base, especially travelers from Asia.

Rising Demand
- Agoda reports a 20% increase in searches for UK travel in 2025 compared to the same period in 2024.
- The UK ranks among the top five most searched international destinations for Asian travelers (excluding intra-Asian travel).

Strategic Goals
- Agoda’s digital expertise and strong presence in Asia will help Premier Inn reach new international audiences.
- Premier Inn’s consistent quality and value align with Agoda’s mission to make travel more accessible and rewarding.

Leadership Commentary
- Andrew Smith, SVP of Supply at Agoda: “Together we’re bringing trusted stays to millions of new travelers across Asia and beyond.”
- Tim Sleep, Director of Sales & Distribution at Premier Inn: “Greater visibility of our 900+ hotels will allow a new set of travelers to enjoy the comfort, service, and convenience we consistently offer.”

This partnership reflects a broader trend of travel platforms and hotel chains collaborating to meet the evolving preferences of global travelers, especially from high-growth markets like Asia.