NHAI Launches Unique ‘Clean Toilet Picture Challenge’ along the National Highways
The National Highways Authority of India (NHAI) has launched a creative and impactful initiative called the ‘Clean Toilet Picture Challenge’ to improve sanitation standards along India's highways. Here's how it works: What Is the Challenge? Travelers on national highways are encouraged to report dirty or unhygienic toilets at toll plazas and wayside amenities. In return, they can earn a ₹1,000 FASTag recharge as a reward. How to Participate - App Required: Use the Rajmarg Yatra app (available on Android and iOS). - Steps: 1. Open the app and select “Report Dirty Toilet.” 2. Upload clear, geo-tagged, time-stamped photos of the unclean facility. 3. Enter your name, mobile number, vehicle registration number, and location. 4. If your report is verified, ₹1,000 will be credited to your FASTag wallet. Smart Verification - AI tools help verify the authenticity of complaints. - NHAI aims to respond within 48 hours. - Only one reward per user per month is allowed. Scope and Impact - Targets over 1,300 toilet blocks across highways, spaced every 40–60 km. - Tied to the Swachh Bharat Abhiyan and Swachh Rajmarg campaign. - Already received 5,000+ reports, leading to 200+ fixes. This initiative not only incentivizes cleanliness but also empowers travelers to be part of the solution.
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