Vietnam Airlines Introduces Its First-Ever Signature Fragrance
Vietnam Airlines has launched its first-ever signature fragrance, named "Nhã", inspired by Vietnamese cultural elements and designed to elevate the passenger experience. Here’s a closer look at this aromatic innovation: About the Fragrance "Nhã" - Launch Date: Officially introduced on November 6, 2025. - Name Meaning: "Nhã" translates to elegant or graceful, reflecting the airline’s brand identity. - Creative Collaboration: Developed in partnership with Rei Nguyễn, a renowned Vietnamese scent artist. Fragrance Composition The scent is crafted from locally inspired ingredients, including: - Sen Tam Cốc (Tam Cốc Lotus) from Ninh Bình - Thái Nguyên green tea - Cốm (young rice) from Vòng village These elements were chosen to evoke a sense of Vietnamese heritage and serenity. Where You’ll Experience It - Onboard: Initially rolled out on key domestic and international routes. - Lounges: Available in select Bông Sen Vàng (Golden Lotus) lounges. - Trial Phase: The fragrance was previously tested on select flights, receiving positive feedback from passengers. Why It Matters - Vietnam Airlines is the first carrier in Vietnam to introduce a branded scent, joining a global trend where airlines use signature fragrances to create memorable and immersive travel experiences. - This initiative aligns with the airline’s broader strategy to enhance customer comfort and brand identity.
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