Rocket Travel by Agoda Launches the Loyalty Value Playbook to Help Travel Leaders Stay Ahead of the Loyalty Game

Rocket Travel by Agoda has released the Loyalty Value Playbook to help travel brands modernize their loyalty programs and close the growing “value gap” between customer expectations and program delivery. Here’s a breakdown of what the Loyalty Value Playbook offers and why it matters:

What Is the Loyalty Value Playbook?
Co-developed by Rocket Travel by Agoda and Skift, the Playbook is titled “Redemption Experience and Cash Spend as the New Benchmarks for Customer Growth.” It provides a practical framework for travel leaders to evaluate and revamp their loyalty strategies.

Key Insights from the Report
- 77% of consumers are now quicker to abandon loyalty programs than they were three years ago.
- Traditional point-based systems are losing relevance due to complexity, lack of flexibility, and poor redemption experiences.
- The Playbook emphasizes clarity, flexibility, and relevance as the new pillars of loyalty success.

Strategic Recommendations
- Seamless redemptions: Make it easy for customers to use their points across platforms and services.
- Cash spend integration: Allow loyalty members to combine points with cash for greater flexibility.
- Personalized experiences: Use data to tailor offers and rewards to individual preferences.
- Real-time engagement: Shift from static programs to dynamic, responsive loyalty ecosystems.

Why It Matters for Travel Brands
- Loyalty is no longer just about retention—it’s about driving high-margin revenue through repeat transactions and brand advocacy.
- The Playbook helps brands future-proof their loyalty models by aligning with modern traveler behavior and technological advancements.