Hilton Honors Introduces Faster Path to Elite Status and Reveals New Premium Tier – Diamond Reserve

Hilton has announced a major upgrade to its Hilton Honors loyalty program, introducing a faster path to elite status and unveiling a new premium tier called Diamond Reserve. Key Changes:

Gold Status:
- Now achievable with 25 nights per year (down from 40).
- Benefits include space-available room upgrades, daily food & beverage credit or continental breakfast, and 80% more Points.

Diamond Status:
- Now requires 50 nights (down from 60).
- Benefits include executive lounge access, 48-hour room guarantee, daily food & beverage credit, and 100% more Points.

New Diamond Reserve Tier:
- Achieved with 80 nights AND $18,000 USD annual eligible spend.

Exclusive perks:
- Confirmable Upgrade Reward (lock in premium room upgrades, including suites, at booking)
- Guaranteed 4 p.m. late checkout
- 24/7 exclusive customer service support
- Complimentary access to Hilton’s Premium Clubs (elevated food, beverage, and workspaces)
- Highest priority for upgrades, confirmed up to 3 days before check-in
- 120% Points bonus on every stay

Why It Matters
Hilton is positioning Honors as one of the most generous and flexible loyalty programs in hospitality:
- Reduced requirements make elite status more accessible.
- Diamond Reserve creates a new pinnacle tier for Hilton’s most loyal travelers.
- Enhancements emphasize personal recognition, flexibility, and premium experiences across Hilton’s 9,000+ properties worldwide.