Cholan Tours Launches Women-Driven E-Auto Program in Madurai, Advancing Women Empowerment and Green Urban Mobility
Cholan Tours, one of India's leading Destination Management Companies, has embarked on a pioneering Women E-Auto Program in Madurai, the temple city of India. Program Overview - Initiative: Launch of a Women-Driven E-Auto Program in Madurai. - Objective: Empower local women by creating sustainable livelihood opportunities. - Focus: Promote eco-friendly urban mobility while advancing inclusive tourism. Women Empowerment - Participants: 20 women from Madurai trained as professional E-Auto drivers. - Training Partner: Conducted in collaboration with MOWO (Moving Women), an NGO enabling women’s safe mobility. - Skills Covered: Vehicle operation, soft skills, customer service, and basic tourism orientation. Social Impact - Community Upliftment: Encourages women-led tourism and mobility solutions. - Not-for-Profit: Initiative is purely social, aimed at inclusivity rather than commercial gain. - Vision: Inspire broader adoption of women-driven transport across Tamil Nadu. Cholan Tours Legacy - Over two decades of service in tourism. - Recipient of five National Tourism Awards and four Tamil Nadu State Tourism Awards. - Known for responsible tourism practices and community engagement. This program is a milestone in combining gender empowerment with sustainable travel solutions, positioning Madurai as a model for inclusive urban mobility.
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