UN Tourism Welcomes TikTok Superstar Khaby Lame as Ambassador, Recognizing Pivotal Role of Creative Economy

Here’s a clear breakdown of the announcement about Khaby Lame joining UN Tourism as Ambassador

The Announcement
- Date: 17 November 2025
- Event: UN Tourism General Assembly in Riyadh, Saudi Arabia
- Ambassador: Khaby Lame, the world’s most-followed TikTok creator
- Role: Promote responsible tourism, cultural heritage, and sustainable practices

Why Khaby Lame?
- Known for his humor and universal appeal, connecting across languages and cultures.
- Represents the power of digital creators in shaping global conversations.
- Will focus on youth engagement and showcasing “hidden gem” destinations worldwide.

UN Tourism’s Vision
- Ambassadors are drawn from sport, entertainment, business, gastronomy, and more.
- They volunteer their voices to amplify tourism’s role in sustainable development and equal opportunity.
- Khaby Lame joins a growing roster of figures who embody the values of openness, unity, and cultural exchange.

Strategic Impact
- Strengthens UN Tourism’s outreach to digital-first audiences.
- Highlights tourism as a vehicle for development, job creation, and global unity.
- Positions influencers as key partners in the creative economy, reflecting tourism’s evolving landscape.

This move underscores how social media creators are now central to global cultural and economic narratives, bridging communities in ways traditional diplomacy alone cannot.