ISTHA — India’s First Platform Dedicated to the Short-term Rental Hospitality Sector

A group of hospitality entrepreneurs and industry professionals have announced the formation of ISTHA (Indian Short-Term Rental Host Association), a collaborative platform aimed at representing and supporting India’s fast-growing short-term rental and alternative accommodation sector.

Formation of ISTHA
- ISTHA (Indian Short-Term Rental Host Association) has been launched as India’s first dedicated platform for the short-term rental and alternative hospitality sector.
- The initiative was announced by a group of hospitality entrepreneurs and industry professionals in New Delhi.
- The goal is to unify hosts, operators, and policymakers under one umbrella to promote standards, transparency, and sustainable growth.

Objectives of ISTHA
- Establish best-practice frameworks for hosts and property managers.
- Liaise with government bodies to achieve regulatory clarity.
- Provide knowledge-sharing platforms for industry stakeholders.
- Launch state chapters to encourage regional collaboration.
- Advocate for responsible hosting, safety standards, and positive guest experiences.

Leadership & Vision
- Ms. Priyanka, Secretary of ISTHA, emphasized that the sector has outpaced traditional hospitality models but remains largely unorganized.
- ISTHA aims to create a credible voice for the industry, focusing on quality, compliance, and community trust.
- The founding team includes professionals from hospitality, travel, and real estate sectors across India.

Future Plans
- Organize a national meet and establish state host councils.
- Build partnerships with technology providers, online travel platforms, and local tourism boards.
- Position India as a global hub for experiential and flexible accommodation.

✨ This is a significant milestone because it formalizes a rapidly growing but fragmented sector in India. It could reshape how short-term rentals are perceived—moving them closer to mainstream hospitality with stronger standards and recognition.