Vivanta Hotel in Anjuna - Goa’s Hospitality Scene Gets a Design-Led Boost

Greenfield Statement
Unlike renovations or takeovers, this is a greenfield development—built from scratch—which signals strong confidence in Goa’s tourism future.
- Vivanta’s Signature Style: Known for blending bold design, spirited service, and cultural immersion, the new hotel in Anjuna promises to balance upscale comfort with beach-town charisma.

Anjuna: Where Culture & Cool Collide
- Counterculture to Curated Luxury: Anjuna, once a haven for hippies and bohemians, is now evolving into a lifestyle destination, attracting not just backpackers but also weekend urbanites and wellness seekers.
- The Soul of the Site: The hotel aims to mirror Anjuna’s ethos—not just with architecture, but through experiential design that channels both local flavor and global chic.

Strategic Hospitality Moves
- IHCL’s Leisure Play: With this, IHCL adds its 18th hotel in Goa, reinforcing its leadership and deepening roots in high-demand leisure markets—just as extended domestic vacations and remote work reshape travel patterns.
- Goa Beyond the Beaches: The initiative underscores Goa's growing identity as a cultural-lifestyle powerhouse, not just a sun-and-surf spot.

Highlights to Watch
- 110 Chic Rooms, a curated F&B experience, a wellness-focused layout, and spaces for corporate-social synergy hint at a hybrid model tailored for today’s fluid traveler.