Slackline Moab, Outset Collection by Hilton Marks Debut of Company’s Latest Brand

Hilton has just launched a brand‑new lifestyle hotel brand called Outset Collection by Hilton, and its very first property is Slackline Moab in Utah. Here are the key highlights from the debut:

About Slackline Moab
- Location:
Moab, Utah — right near Arches and Canyonlands National Parks.
- Concept:
Designed as a modern basecamp for explorers, outdoor enthusiasts, and van‑life travelers.
- Rooms:
138 guest rooms, pet‑friendly, with extra storage for outdoor gear.
- Experiences:
Guided hiking, biking, and stargazing tours led by local experts.
- Community Spaces:
Outdoor fire pits, a lobby that doubles as a social hub, and flexible meeting rooms for retreats or events.
- Dining:
Onsite restaurant Little Station Coffee + Kitchen serving trail‑friendly meals like cauliflower‑crust pizza, pretzel bites, breakfast sandwiches, smoothies, plus beer and wine.
- Amenities:
Gear shop, outdoor pool with red rock views, free parking, and EV charging stations.

About Outset Collection by Hilton
- Brand Vision:
A portfolio of soulful, independent hotels that reflect the character of their destinations.
- Target Guests:
Travelers seeking authentic, story‑driven stays in adventure outposts, urban hotspots, small towns, and offbeat hubs.
- Design Philosophy:
Each property blends individuality with Hilton’s signature hospitality and reliability.
- Launch Timeline:
Outset Collection officially opens to bookings starting November 2025.

Hilton Honors Integration
- Slackline Moab is part of the Hilton Honors loyalty program.
- Members booking directly through Hilton channels get perks like flexible payment options (points + cash), exclusive discounts, free Wi‑Fi, and digital tools via the Hilton Honors app.

This launch is a big move for Hilton, signaling its push into more independent, lifestyle‑oriented hotels while still offering the consistency of a global brand.