Waayu Bets on Franchise Based Expansion for Zero Commission Food Delivery

India’s food delivery industry is changing quickly, and Waayu is leading the charge with its unique franchise model, one that empowers both local entrepreneurs and restaurant owners and continues to scale across the country.

Waayu’s Core Proposition
- India’s first zero-commission food delivery ecosystem, designed to eliminate the high commission fees charged by traditional platforms.
- Restaurants pay a subscription fee instead of commissions, keeping control over pricing and customer data.

Franchise Expansion Strategy
- Waayu is scaling through a franchise model, empowering local entrepreneurs to manage territories.
- Franchisees:
- Onboard restaurants and vendors.
- Ensure compliance and growth targets.
- Operate under a 5-year renewable term with full operational support.
- Expansion managed by Bizwell Franchise (Bengaluru & Mumbai), led by Ganesh Harikantra and Georgie Philip.

Waayu Ecosystem (Restaurant Operating Suite)
- Waayu Food Delivery App – zero-commission delivery with pricing control.
- Restaurant Mandi – B2B marketplace for procurement (80+ vendor categories).
- Waayu POS – smart billing and operations system.
- Ezee Menu – QR-based digital ordering with integrated payments.
- WhatsApp Ordering – one-click ordering via WhatsApp.

Market Potential
- India has 5.5 lakh restaurants → Waayu estimates ₹659 crore annual earnings at 50% penetration with ₹999/month subscriptions.
- Vendor side: 3.8 crore suppliers on platforms like Justdial/IndiaMART → TAM of ₹3.8 lakh crore annually with nominal subscriptions.
- Positioned as a low-cost, high-ROI franchise opportunity.

Strategic Alignment
- Works with ONDC (Open Network for Digital Commerce) to democratize food delivery.
- Already live in 200+ cities, with 100,000+ restaurants onboarded and 35+ franchise partners.

Why It Matters
Waayu’s model is more than food delivery—it’s a movement toward digital empowerment for restaurants and entrepreneurs. By eliminating commissions, it creates a fairer, scalable ecosystem that strengthens local economies while challenging monopolistic platforms.