Air India reduces baggage limit to 15 kg for lowest fare segment

Air India's recent adjustment to its cabin baggage policy reflects a growing trend in the aviation industry towards personalized travel experiences. The reduction from 20kg to 15kg for the lowest economy fare segment aligns with the menu-based pricing model, which offers passengers the flexibility to choose services that cater to their specific travel needs. This model, introduced by Air India, aims to move away from the traditional one-size-fits-all approach, recognizing the varied preferences of modern travelers.

The introduction of fare families—Comfort, Comfort Plus, and Flex—allows for a more tailored flying experience, with each category offering different levels of benefits and restrictions. This change is significant as it marks a shift in how airlines manage their fare structures, providing options that can lead to cost savings for passengers who do not require additional services, while also offering the choice to those who value them.

The revision of the free cabin baggage allowance, effective from May 2, brings Air India's policy in line with other domestic carriers, promoting consistency across the industry. The 'Comfort' and 'Comfort Plus' categories now align with the standard 15 kg allowance, while the 'Flex' category remains more generous at 25 kg, catering to those who may need more for their journey.

Business Class passengers continue to enjoy a higher baggage allowance, reflecting the premium nature of the service. The variability of the free baggage allowance on international flights acknowledges the different market demands and regulations, ensuring that Air India remains competitive in the global market.

The fare families concept is designed to empower passengers, giving them the autonomy to select the level of service that best fits their budget and travel requirements. The price differentiation between the 'Comfort Plus' and 'Flex' fares, particularly in popular sectors like Delhi-Mumbai, highlights the airline's commitment to providing value through additional benefits such as extra baggage allowance and flexible ticketing options.

This strategic move by Air India could potentially influence customer satisfaction and loyalty, as it allows passengers to customize their travel experience. It also reflects a broader industry shift towards more dynamic pricing models, where airlines can better manage their resources and respond to passenger demand in a more agile manner. The airline's approach to fare structuring is a clear indication of its responsiveness to the evolving landscape of air travel, where choice and customization are becoming increasingly important to the discerning traveler.